First, why would we have a party for your business?? To celebrate, for one. Pick an accomplishment. Grand Opening, Anniversary, Great Sales quarter, having awesome customers, whatever it is find a reason to celebrate. This will be your theme.
Also, we’re partying to create a buzz. Existing customers will come. New customers will come. Curious-soon-to-be customers will come. And they will all be talking. More talking= More buzz. More buzz= More customers. More customers= More sales. You get the picture. The buzz of the party will be great for your social media sites. Post everywhere. Beef up your media.
Next, start planning your party. Here’s what you need first: A budget. Yes, take out money to pay for this party. This should come from your marketing budget. Don’t have a marketing budget? Get one. Establish your budget and go from there.
Logistics, figure your date/time, location, and number of guests you want to come. If you already have a location. Great! If not, start scouting and be aware of rental charges and factor that into your budget.
Catering, a big part of your budget. Decide type of food. Yes, you need food! Light apps, desserts, heavy apps, dinner, buffet, the choice is yours but chose some type of edible substance that will be served.
To Drink or Not to drink? Deceide whether you’ll have alcohol at your party. Keep in mind that is higher liablilty than not serving alcohol but it does enhance an event. Research the legal aspects and keep in mind the legal drinking age and if your event will have an age minimum.
Where’s the money? Whatever you do, DO NOT CHARGE people to your event!!! It’s a party, remember? How tacky is it to ask people to contribute to your party?! It’s like charging an entrance fee to your wedding. A super faux pas. If you’re having additional services offered or selling products at your event, charge for that, but don’t charge to get in the door.
RSVP- Make sure you have an organized RSVP system. Please do not tell people to email you their rsvp. Use a system like eventbrite,Evite, etc to manage invites. Also keep in mind the actual RSVPS to attendees is about 25%-50% so make sure you send a ton of invites if you want to pack the place.
Thank Everyone for coming! Appreciate everyone who chose to attend your party instead of doing the 1000s of other things they could have been doing that day. Include a token of appreciation like a gift bag of small gift for attending.
Evaluate the success of your party. Add guests to your customer lists, keep them updated about your business.
Need help planning your party for your business?
Book a complimentary Event Management consultation with me and Let’s Talk!